About Us
Christine Sadler Unforgettable Jewellery was founded in 1999 with a revolutionary idea:
That jewellery could become a new language. One that speaks of the people we love, the moments that shape us, and the truths we carry forward.
A Different Kind of Jewellery
Most jewellery is made to decorate — designed to be beautiful, but blank. We wanted to do something different. Something with meaning.
We don’t create pieces to reflect trends or follow traditions. We design to help people express what matters most. Whether it's the shape of DNA in our Life collection — a symbol of connection, inheritance, and family — or the textured surfaces of Hero, made to echo the resilience of those who live with deep emotional scars, every piece is created with purpose.
Each collection adds a new word to the vocabulary of what jewellery can say.
We believe jewellery can be more than adornment. It can become a way for people to honour, carry, or mark something important — a way of communicating thoughts and emotions where words might fall short. When someone chooses a piece from our collection to give or wear, they’re not just buying jewellery. They’re making meaning. That’s what makes each piece unforgettable.
Our Story
Christine Sadler started the business in 1999 at the age of 24, opening a high street jewellery boutique in Ayr that combined her own designs with work from leading independent brands — something almost unheard of at the time. When it quickly became clear the business was going to be successful, Christopher left his job to build it with Christine full time, bringing his natural talent for business and his energy for building something personal.
Together, we’ve built a business that’s earned national awards, been recognised by global organisations like Johnson Matthey, and been featured everywhere from fashion magazines to science journals. But what matters most to us isn’t attention — it’s connection.
We work directly with customers every day to make sure every commission or collection piece means something real to the person who gives or wears it.
Why We’re Different
We don’t think of jewellery as a product.
We think of it as a message.
A way to say “this matters” — not in a generic or branded way, but through form, material, and intention. We're not a heritage brand. We're not an art project. And we’re not trying to tell our story through jewellery. We're here to help you tell yours.
Our pieces are designed to last. To be loved, worn, and passed on — so they become part of someone’s personal history. This is jewellery that helps people say things in new ways that haven’t been said before. Over the years, we’ve seen the language grow — through the meaning customers bring to each piece, and the stories they share. It is love that has made our jewellery unforgettable and connection that has transformed it into a language.
You’ll only find Christine Sadler jewellery here on christinesadler.com. This is the official store, where every design is personally overseen to ensure it reflects our brand values and quality standards.